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Multiple news reports have claimed that there is little-to-no functional separation between ByteDance and TikTok.

TikTok states that since May 2020, it answers to a CEO based in the United States who 'is responsible for all long-term and strategic day-to-day decisions for the business.' TikTok has been noted for downplaying its connection with ByteDance and for eschewing specific questions about the nature of TikTok's relationship with ByteDance and ByteDance's relationship with the Chinese government. The Economist, Reuters, and Financial Times have described the Chinese government's stake as a golden share investment. In April 2021, a state-owned enterprise owned by the Cyberspace Administration of China and China Media Group, the China Internet Investment Fund, purchased a 1% stake in ByteDance's main Chinese entity. TikTok Ltd owns four entities that are based respectively in the United States, Australia (which also runs the New Zealand business), United Kingdom (also owns subsidiaries in the European Union), and Singapore (owns operations in Southeast Asia and India). ByteDance is owned by its founders and Chinese investors (20%), other global investors (60%), and employees (20%). Corporate structureīyteDance, based in Beijing, and its subsidiary TikTok Ltd, based in both Singapore and Los Angeles, were incorporated in the Cayman Islands. TikTok has admitted to previously censoring content critical of the Chinese government. Several governments have or are currently attempting to ban TikTok from either government or public use owing to national security concerns over alleged connections to the Chinese Communist Party, Chinese intelligence operations and disinformation campaigns. TikTok's popularity has resulted in the platform having an increasing cultural impact worldwide. Cloudflare ranked TikTok the most popular website of 2021, surpassing Google.

Morning Consult named TikTok the third-fastest growing infotech brand of 2020, after Zoom and Peacock. In October 2020, TikTok surpassed 2 billion mobile downloads worldwide.

Since their launches, TikTok and Douyin have gained global popularity. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes. TikTok, whose mainland Chinese counterpart is Douyin ( Chinese: 抖音 pinyin: Dǒuyīn), is a short-form video hosting service owned by ByteDance.

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